Metrical

metrical website design desktop view
metrical website design mobile responsive view

Project Details

Metrical needed an updated look to their website; specifically, a modern way to convey the technical benefits of their product. Being a software company, there wasn’t much imagery to be used, so we created a custom inforgraphic style website to keep the visitors engaged with the content. 

The old site was too text heavy and difficult for the visitor to scan and easily. This was solved with re-organized content, a clear hierarchy of titles and subtitles, and custom graphics. Vector graphics and icons are a great way to create custom content to tell the story when pictures aren’t easily available. We transfered the blog content from their old site and Metrical was back up and running with a shiny new website in no time.

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