Kibin had an existing website that needed a major overhaul. Kibin.com served its initial purpose of capturing initial customers and driving lots of traffic with great SEO; however, the design quickly became dated and didn’t match the quality of service that Kibin provides.
Being that Kibin’s primary customer segment is students, this design needed to be something more fun and engaging to that demographic. The color palette was updated and custom flat icons were created to support a more dynamic redesign. Furthermore, the user experience was retooled to help visitors find the information quickly and also to help improve Kibin’s conversion rate. The latter was achieved with eye-catching sign up forms, liberal use of trust building customer testimonials and product selection funnel.