Being one of the pioneers of search fund venture capital, Pacific Lake Partners needed a website to match their seniority in the investment world. Previously they had a simple splash page containing their logo, brief business description, and contact information for nearly five years; as such, a full redesign was a great leap forward in their online presence.
The desire was to have a very modern, clean, and well organized website to accurately represent Pacific Lake and provide information to search fund entrepreneurs. This was achieved with clean typography, a neutral color palette, and thoughtful organization of content. The home page functions as a clean elevator pitch for Pacific Lake, while the “Search Fund Model” section guides the visitor through their investment process with organized text, supporting videos, and step-by-step navigation. The rest of the website substantiates the quality of their business with their showcase of funded entrepreneurs, in-depth partner profiles, and informative resource section.
All in all, this website functions very well to leverage Pacific Lake Partner’s industry experience while being very informative to potential search fund entrepreneurs or investors.